A save-this checklist or tips graphic — a numbered or ticked list designed to be kept rather than read once.
When to use it
Instagram and LinkedIn, where saves are a strong ranking signal. It works for anything where your expertise is genuinely useful independent of your product.
The thing to get right
Make it actually useful without buying anything. A checklist whose items are all your features is an ad, and it gets the engagement an ad gets.
The format at a glance
- Output — a still image ad.
- Structure — a single frame, with the copy composited on top.
- Family — Organic graphics.
- Recipe id — checklist, which is what you name when you ask for it by hand or from an agent.
Should the checklist items be my features?
No. A checklist that is genuinely useful without buying anything gets saved; one made of features gets the engagement an ad gets. Being kept is the entire point of the format.
Related formats
Shareable, low-ad-vibe graphics: memes, quote cards, stat cards, saveable checklists. Built for the feeds where an obvious ad gets scrolled.
- Meme — a relatable image-macro meme (overlaid/top-bottom caption on a funny or relatable image) — organic reach
- Tweet / X post — a viral-style X/Twitter screenshot post graphic
- Comparison meme — a two-panel "this vs that" / Drake-style comparison meme
- Stat / did-you-know — a surprising statistic / "did you know" graphic
- Quote / hot-take — a bold quote or hot-take text graphic (shareable, engagement)
More still image formats: Interior / real-estate restyle, YouTube / video thumbnail.
The full catalog is on the creative recipes index.
Models that render it
This format is rendered by an image model, with the copy composited on top afterwards. Nano Banana Pro is the default pick. The image models page compares the rest, including FLUX1.1 Pro, FLUX.1 [dev] and FLUX.1 [schnell].
Point Hermoso at your brand and render a checklist / save this today — the free plan needs no card.
Start free → See pricing