A save-this checklist or tips graphic — a numbered or ticked list designed to be kept rather than read once.
When to use it
Instagram and LinkedIn, where saves are a strong ranking signal. It works for anything where your expertise is genuinely useful independent of your product.
The thing to get right
Make it actually useful without buying anything. A checklist whose items are all your features is an ad, and it gets the engagement an ad gets.
The format at a glance
- Output — a still image ad.
- Structure — a single frame, with the copy composited on top.
- Family — Organic graphics.
- Recipe id — checklist, which is what you name when you ask for it by hand or from an agent.
How Hermoso renders it
You do not write a prompt for this. Hermoso reads your brand first — the product, the logo, the palette, the voice — from your website or a short description, then plans the ad against this format: a beat list, the on-screen copy, and the casting if a person appears. The render happens beat by beat, and every word that ends up on screen is composited afterwards by the app rather than painted by the model, so headlines, captions and the end card come out exactly as written instead of warped and half-invented.
If you have a real product photograph, add it. It is the difference between an ad showing your packaging and an ad showing packaging a model imagined, and it is the single biggest quality lever on any product format here.
Related formats
Shareable, low-ad-vibe graphics: memes, quote cards, stat cards, saveable checklists. Built for the feeds where an obvious ad gets scrolled.
- Meme — a relatable image-macro meme (overlaid/top-bottom caption on a funny or relatable image) — organic reach
- Comparison meme — a two-panel "this vs that" / Drake-style comparison meme
- Quote / hot-take — a bold quote or hot-take text graphic (shareable, engagement)
- Stat / did-you-know — a surprising statistic / "did you know" graphic
- Tweet / X post — a viral-style X/Twitter screenshot post graphic
The full catalog is on the creative recipes index.
Driving it from an agent
Every format on this site is reachable from an AI agent as well as the web studio. Hermoso ships an MCP server, so Claude, Claude Code, Cursor, Codex and any other MCP client can call plan_ad to draft the creative and render_ad to produce it, name a format as the recipe, and get a finished file back — with the same brand grounding and the same composited-text guarantees. The MCP and CLI overview covers the setup, and the generated tool reference is the complete list.
Point Hermoso at your brand and render a checklist / save this today — the free plan needs no card.
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