An image macro — a relatable picture with caption text above and below, in the visual grammar of the format.
When to use it
Organic reach and community building, not conversion. A meme that mentions the product too directly stops being a meme and stops being shared.
The thing to get right
Caption text is composited exactly as written, which matters because meme humour depends on precise wording and standard typography.
The format at a glance
- Output — a still image ad.
- Structure — a single frame, with the copy composited on top.
- Family — Organic graphics.
- Recipe id — meme, which is what you name when you ask for it by hand or from an agent.
Does the caption typography matter?
Yes, and it is why the text is composited rather than drawn. Meme humour depends on precise wording in the expected typeface, and a paraphrase set in the wrong face reads as a brand attempting a meme.
Related formats
Shareable, low-ad-vibe graphics: memes, quote cards, stat cards, saveable checklists. Built for the feeds where an obvious ad gets scrolled.
- Comparison meme — a two-panel "this vs that" / Drake-style comparison meme
- Checklist / save this — a "save this" checklist / tips graphic
- Quote / hot-take — a bold quote or hot-take text graphic (shareable, engagement)
- Tweet / X post — a viral-style X/Twitter screenshot post graphic
- Stat / did-you-know — a surprising statistic / "did you know" graphic
More still image formats: Marketplace listing, Flat-lay / marketplace.
The full catalog is on the creative recipes index.
Models that render it
This format is rendered by an image model, with the copy composited on top afterwards. Nano Banana Pro is the default pick. The image models page compares the rest, including Seedream 5.0 Pro, Muse Image and Seedream 5.0 Lite.
Point Hermoso at your brand and render a meme today — the free plan needs no card.
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