A top-down arrangement of the product with related objects — organised, symmetrical, and shot straight down.
When to use it
Beauty, fashion, food, stationery and gifting, and any range where showing several items together is the point. It is also a strong format for a bundle or a kit.
The thing to get right
Everything in the frame should belong to the story. Filler props read as clutter from above, where there is no depth to push them into the background.
The format at a glance
- Output — a still image ad.
- Structure — a single frame, with the copy composited on top.
- Family — Product photography.
- Recipe id — flat_lay, which is what you name when you ask for it by hand or from an agent.
What belongs in the frame besides the product?
Only objects that are part of the story. Shot straight down there is no depth to push filler into, so anything that does not belong reads as clutter rather than settling into the background.
Related formats
Commerce imagery built from your real packshot — studio hero shots, in-use lifestyle frames, flat-lays and marketplace listing images.
- Marketplace listing — a clean white-background marketplace/Amazon listing hero with callouts
- UGC-style photo — a candid, phone-camera, real-person photo (feels organic, not an ad)
- Studio product shot — a clean studio hero photo of the product (e-commerce/premium)
- Lifestyle / in-use — the product in an authentic real-world, in-use setting
More still image formats: Meme, Comparison meme.
The full catalog is on the creative recipes index.
Models that render it
This format is rendered by an image model, with the copy composited on top afterwards. Nano Banana Pro is the default pick. The image models page compares the rest, including FLUX.2 [pro], Ideogram V4 and Qwen-Image.
Point Hermoso at your brand and render a flat-lay / marketplace today — the free plan needs no card.
Start free → See pricing