Flat-lay / marketplace

A top-down arrangement of the product with related objects — organised, symmetrical, and shot straight down.

When to use it

Beauty, fashion, food, stationery and gifting, and any range where showing several items together is the point. It is also a strong format for a bundle or a kit.

The thing to get right

Everything in the frame should belong to the story. Filler props read as clutter from above, where there is no depth to push them into the background.

The format at a glance

• Output — a still image ad.
• Structure — a single frame, with the copy composited on top.
• Family — Product photography.
• Recipe id — flat_lay, which is what you name when you ask for it by hand or from an agent.

How Hermoso renders it

You do not write a prompt for this. Hermoso reads your brand first — the product, the logo, the palette, the voice — from your website or a short description, then plans the ad against this format: a beat list, the on-screen copy, and the casting if a person appears. The render happens beat by beat, and every word that ends up on screen is composited afterwards by the app rather than painted by the model, so headlines, captions and the end card come out exactly as written instead of warped and half-invented.

If you have a real product photograph, add it. It is the difference between an ad showing your packaging and an ad showing packaging a model imagined, and it is the single biggest quality lever on any product format here.

Related formats

Commerce imagery built from your real packshot — studio hero shots, in-use lifestyle frames, flat-lays and marketplace listing images.

• Studio product shot — a clean studio hero photo of the product (e-commerce/premium)
• Lifestyle / in-use — the product in an authentic real-world, in-use setting
• UGC-style photo — a candid, phone-camera, real-person photo (feels organic, not an ad)
• Marketplace listing — a clean white-background marketplace/Amazon listing hero with callouts

The full catalog is on the creative recipes index.

Driving it from an agent

Every format on this site is reachable from an AI agent as well as the web studio. Hermoso ships an MCP server, so Claude, Claude Code, Cursor, Codex and any other MCP client can call plan_ad to draft the creative and render_ad to produce it, name a format as the recipe, and get a finished file back — with the same brand grounding and the same composited-text guarantees. The MCP and CLI overview covers the setup, and the generated tool reference is the complete list.