Press clipping screenshot

A press clipping or article headline framed as the hero of the ad — the coverage itself, presented as the creative.

When to use it

Immediately after real coverage, when the mention is still recent and the outlet is one your audience recognises. It converts editorial attention into paid reach.

The thing to get right

Only run genuine coverage, and check the outlet's reuse terms first. A fabricated headline in a recognisable publication's styling is a trademark problem, not a creative choice.

The format at a glance

• Output — a still image ad.
• Structure — a single frame, with the copy composited on top.
• Family — Image ads.
• Recipe id — press_screenshot, which is what you name when you ask for it by hand or from an agent.

Can I style a headline to look like real coverage?

No. A fabricated headline in a recognisable publication styling is a trademark problem rather than a creative choice. Run genuine coverage, and check the outlet reuse terms before you do.

Related formats

Static, direct-response creative for the feed: the headline, the offer, the proof, the comparison. Every word on these is composited by the app after the picture is rendered, so the copy comes out exactly as written.

• Customer story — a narrative before→after customer journey ad — a real person's transformation told with their photo + a short story
• Social proof wall — a logos + big-numbers social-proof ad — a wall of trust signals (counts, ratings, outlet/partner logos)
• Social media ad — a finished, scroll-stopping Meta/IG feed ad — headline + supporting line + CTA baked in (the catch-all for "make me an ad")
• Why we're different — a single sharp differentiator statement — what sets the brand apart vs the old way
• Bold graphic poster — a striking typographic poster / bold graphic ad
• Product spotlight — a dramatic single-product spotlight — the hero lit in a pool of light against dark, premium

The full catalog is on the creative recipes index.

Models that render it

This format is rendered by an image model, with the copy composited on top afterwards. Nano Banana Pro is the default pick. The image models page compares the rest, including GPT Image Mini, FLUX1.1 Ultra and Nano Banana 2 Lite.

Hermoso plans and renders a press clipping screenshot from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.