The general-purpose feed ad: a rendered image with a headline, a supporting line and a call to action composited on top. It is the catch-all the app reaches for when the brief is simply "make me an ad".
When to use it
The right starting point for almost any static test. When you do not yet know whether your audience responds to proof, price or a promise, this is the format flexible enough to carry any of them.
The thing to get right
All three lines of copy are composited by the app after the picture is rendered, so they come out pixel-exact. Model-painted headlines warp letters and invent words, which is why no format here asks the image model to spell.
The format at a glance
- Output — a still image ad.
- Structure — a single frame, with the copy composited on top.
- Family — Image ads.
- Recipe id — social_ad, which is what you name when you ask for it by hand or from an agent.
How Hermoso renders it
You do not write a prompt for this. Hermoso reads your brand first — the product, the logo, the palette, the voice — from your website or a short description, then plans the ad against this format: a beat list, the on-screen copy, and the casting if a person appears. The render happens beat by beat, and every word that ends up on screen is composited afterwards by the app rather than painted by the model, so headlines, captions and the end card come out exactly as written instead of warped and half-invented.
If you have a real product photograph, add it. It is the difference between an ad showing your packaging and an ad showing packaging a model imagined, and it is the single biggest quality lever on any product format here.
Related formats
Static, direct-response creative for the feed: the headline, the offer, the proof, the comparison. Every word on these is composited by the app after the picture is rendered, so the copy comes out exactly as written.
- Bold graphic poster — a striking typographic poster / bold graphic ad
- Infographic — a static infographic / data-driven visual
- Before / after — a before-and-after transformation visual
- Comparison / vs — an "us vs the old way / competitor" comparison ad
- Testimonial / review — a customer testimonial / 5-star review ad graphic
- Offer / promo — a sale/offer/promo ad with a bold deal + CTA
The full catalog is on the creative recipes index.
Driving it from an agent
Every format on this site is reachable from an AI agent as well as the web studio. Hermoso ships an MCP server, so Claude, Claude Code, Cursor, Codex and any other MCP client can call plan_ad to draft the creative and render_ad to produce it, name a format as the recipe, and get a finished file back — with the same brand grounding and the same composited-text guarantees. The MCP and CLI overview covers the setup, and the generated tool reference is the complete list.
Point Hermoso at your brand and render a social media ad today — the free plan needs no card.
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