A striking typographic poster — a graphic-design object rather than a photograph, with type as the main visual element.
When to use it
Brand campaigns, events, out-of-home adapted for social, and any message that benefits from looking designed rather than shot.
The thing to get right
Posters are judged on composition and restraint. The most common failure is filling the space; the second most common is a typeface that fights the message.
The format at a glance
- Output — a still image ad.
- Structure — a single frame, with the copy composited on top.
- Family — Image ads.
- Recipe id — bold_poster, which is what you name when you ask for it by hand or from an agent.
What goes wrong with a typographic poster?
Filling the space, then choosing a typeface that argues with the message. Posters are judged on restraint, so the edit is almost always deletion rather than addition.
Related formats
Static, direct-response creative for the feed: the headline, the offer, the proof, the comparison. Every word on these is composited by the app after the picture is rendered, so the copy comes out exactly as written.
- Infographic — a static infographic / data-driven visual
- Social media ad — a finished, scroll-stopping Meta/IG feed ad — headline + supporting line + CTA baked in (the catch-all for "make me an ad")
- Before / after — a before-and-after transformation visual
- Customer story — a narrative before→after customer journey ad — a real person's transformation told with their photo + a short story
- Comparison / vs — an "us vs the old way / competitor" comparison ad
- Press clipping screenshot — a real-looking press/article clipping or headline screenshot framed as the ad hero
The full catalog is on the creative recipes index.
Models that render it
This format is rendered by an image model, with the copy composited on top afterwards. Nano Banana Pro is the default pick. The image models page compares the rest, including FLUX.1 [dev], FLUX.1 [schnell] and Recraft V4.1.
Point Hermoso at your brand and render a bold graphic poster today — the free plan needs no card.
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