A side-by-side against the old way or a named competitor — two columns, a clear winner, and the difference made visual rather than argued.
When to use it
Mid-funnel, against an audience that already uses something else. It is the most direct switching argument available in a static ad.
The thing to get right
Comparative claims about a named competitor are legally exposed and platform-reviewed. Compare against "the old way" unless you can substantiate every line you put in the other column.
The format at a glance
- Output — a still image ad.
- Structure — a single frame, with the copy composited on top.
- Family — Image ads.
- Recipe id — comparison_ad, which is what you name when you ask for it by hand or from an agent.
Can I name a competitor?
You can, and you take on the legal and platform-review exposure that comes with it, because every line in the other column has to be substantiable. Comparing against the old way gets most of the effect and none of that.
Related formats
Static, direct-response creative for the feed: the headline, the offer, the proof, the comparison. Every word on these is composited by the app after the picture is rendered, so the copy comes out exactly as written.
- Testimonial / review — a customer testimonial / 5-star review ad graphic
- Before / after — a before-and-after transformation visual
- Offer / promo — a sale/offer/promo ad with a bold deal + CTA
- Infographic — a static infographic / data-driven visual
- Problem → solution — a problem-agitate-solution ad (the pain, then the fix)
- Bold graphic poster — a striking typographic poster / bold graphic ad
The full catalog is on the creative recipes index.
Models that render it
This format is rendered by an image model, with the copy composited on top afterwards. Nano Banana Pro is the default pick. The image models page compares the rest, including FLUX.2 [pro], Ideogram V4 and Qwen-Image.
Point Hermoso at your brand and render a comparison / vs today — the free plan needs no card.
Start free → See pricing