Infographic

A static data visual — figures, comparisons or a process laid out to be read and understood in one pass.

When to use it

Education, B2B and anything where the argument is genuinely numerical. It is also one of the most saved and shared static formats on LinkedIn.

The thing to get right

Charts and labels are composited rather than drawn by the model, so the figures are exact. Keep to one idea per graphic — an infographic that explains three things explains none of them.

The format at a glance

• Output — a still image ad.
• Structure — a single frame, with the copy composited on top.
• Family — Image ads.
• Recipe id — infographic, which is what you name when you ask for it by hand or from an agent.

How many ideas fit in one?

One. An infographic that explains three things explains none of them. The figures and labels are composited rather than drawn, so they stay exact however many you add, which is precisely what makes it tempting to add more than anyone reads.

Related formats

Static, direct-response creative for the feed: the headline, the offer, the proof, the comparison. Every word on these is composited by the app after the picture is rendered, so the copy comes out exactly as written.

• Before / after — a before-and-after transformation visual
• Bold graphic poster — a striking typographic poster / bold graphic ad
• Comparison / vs — an "us vs the old way / competitor" comparison ad
• Social media ad — a finished, scroll-stopping Meta/IG feed ad — headline + supporting line + CTA baked in (the catch-all for "make me an ad")
• Testimonial / review — a customer testimonial / 5-star review ad graphic
• Customer story — a narrative before→after customer journey ad — a real person's transformation told with their photo + a short story

The full catalog is on the creative recipes index.

Models that render it

This format is rendered by an image model, with the copy composited on top afterwards. Nano Banana Pro is the default pick. The image models page compares the rest, including Recraft V4.1 Pro, Recraft V4.1 Vector and Recraft V3.

Hermoso plans and renders an infographic from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.