Testimonial / review

A customer quote presented as the whole creative — the words, the attribution and a rating, designed to be read rather than looked at.

When to use it

Retargeting and bottom of funnel, where the remaining objection is trust. Static testimonials outperform video ones at low budgets because they are readable in under a second.

The thing to get right

Use a real quote. A composited testimonial is exact, which means an invented one is exactly as fabricated as it looks when a customer searches for the person who supposedly said it.

The format at a glance

• Output — a still image ad.
• Structure — a single frame, with the copy composited on top.
• Family — Image ads.
• Recipe id — testimonial, which is what you name when you ask for it by hand or from an agent.

Can I write the quote myself?

Do not. Composited text is exact, so an invented quote is exactly as fabricated as it looks to somebody searching for the person who supposedly said it. Use a real review and attribute it the way the reviewer wrote it.

Related formats

Static, direct-response creative for the feed: the headline, the offer, the proof, the comparison. Every word on these is composited by the app after the picture is rendered, so the copy comes out exactly as written.

• Offer / promo — a sale/offer/promo ad with a bold deal + CTA
• Comparison / vs — an "us vs the old way / competitor" comparison ad
• Problem → solution — a problem-agitate-solution ad (the pain, then the fix)
• Before / after — a before-and-after transformation visual
• Mystery / curiosity hook — a curiosity-gap / open-loop ad that withholds the payoff to earn the click
• Infographic — a static infographic / data-driven visual

The full catalog is on the creative recipes index.

Models that render it

This format is rendered by an image model, with the copy composited on top afterwards. Nano Banana Pro is the default pick. The image models page compares the rest, including HiDream I1, GPT Image 2.5 and GPT Image 2.

Hermoso plans and renders a testimonial / review from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.