An electrician's best work is mostly invisible. Once the plaster is back on, the customer sees a switch and a socket, and they have no easy way to tell a careful job from a dangerous one. So they decide who to hire on proxies: do you look qualified, do your photos show neat work, can you explain what you are doing without making them feel stupid. The jobs that grow an electrical business, such as EV charger installs, consumer unit or panel upgrades, rewires, lighting design and solar or battery connections, are also the ones where people take time to compare.
Hermoso runs your marketing on autopilot. It researches what other electrical contractors are advertising, turns your job photos into posts and ads, schedules them, and builds campaigns on your own Meta and Google Ads accounts. Use the web studio, or ask from Claude or ChatGPT through the Hermoso MCP: "make three posts from today's EV charger install".
Show the work nobody normally sees
- Inside the board. A tidy, labelled panel next to the tangle it replaced is the electrician's version of a before and after, and it is very persuasive. Hermoso lays out your own two photos side by side, as a carousel, or as a short reveal video. It never generates either picture.
- The finished install. The EV charger on the garage wall, the cable run neatly clipped, the new garden lighting at dusk. A single still can become a few seconds of slow camera movement for Reels and TikTok.
- Fault finding stories. "The breaker kept tripping, here is what we found." Short, specific and a little bit dramatic. Text on screen carries the story for people watching with the sound off, and it is added in post so it is spelled correctly.
- Safety myths. Extension leads daisy-chained behind the TV, a scorched socket, bathroom fittings that were never rated for a bathroom. The myth versus fact format makes these quick to produce and easy to share.
Match the ad to the job
Electrical work splits neatly into a few kinds of customer, and each wants a different ad.
- Urgent faults. Power out, a burning smell, a breaker that will not reset. Search ads with your area and how to reach you. Nothing fancy.
- Upgrades with a clear trigger. Someone just bought an electric car, a heat pump or solar panels and needs a charger, a bigger supply or a new board. These customers search for the product, so build Google Ads campaigns around those terms in your area, and run social ads that show a finished install.
- Renovations. Kitchen and extension work where the electrician is often chosen by the builder or the homeowner early on. Portfolio posts and real reviews do the work here.
- Landlords and small commercial clients. Inspections, testing and certificates on a schedule. LinkedIn posts and reminders reach these people better than TikTok does.
Credentials belong in the creative
Where your work is regulated, say so plainly. Your registration, your scheme membership, your insurance, the warranty you give on work. Put it on the image or in the first line of the caption, not buried on a website page. Customers are worried about cowboys, and showing the paperwork is how you answer that without sounding defensive. Check any claim against your actual certification before it goes out; Hermoso adds the text you give it and does not invent qualifications.
Local campaigns that do not waste money
On Google Ads, Hermoso builds search campaigns with keywords such as EV charger installer, consumer unit replacement or emergency electrician, targeted to the locations you serve. On Meta it builds campaigns aimed at a radius around your base or a list of towns, and an instant lead form can collect quote requests inside Facebook or Instagram, which Hermoso reads back for you. Every campaign is created paused, so nothing spends until you switch it on.
Before you write a single ad, look at what is already running. Ad Spy pulls electrical contractors' ads from the public Meta, Google and LinkedIn ad libraries and organic TikTok, with the longest-running first. An offer that has stayed live for months is usually one that brings in work.
What an ordinary month looks like
- Once: paste your website, or describe the business and the area you cover. Hermoso builds the profile it will write from.
- Every few days: send photos of finished jobs and any review a customer has given you permission to share.
- Automatically: Hermoso schedules a mix of installs, explainers and reviews to Facebook, Instagram, LinkedIn and anything else you connect, and keeps the queue topped up.
- When you want more of one kind of job: switch on a paused campaign built around it.
Captions, your logo and an end card are optional and off unless you ask. For the approach shared by every trade, see the local services page. Google Business Profile posting is not available in Hermoso yet, so keep that profile updated directly in Google.
Frequently asked questions
What should an electrician post on social media?
Finished installs, tidy panels next to the old ones, short fault finding stories and safety myths. Real photos of your own work matter more than anything else, because customers cannot see the work once the walls are closed.
Can I run ads for EV charger installs?
Yes. Hermoso can build a Google Ads search campaign around EV charger terms in the towns you cover, and a Meta campaign showing a finished install to people in your area. Both are created paused for you to check.
Can I include my registration or certification in the ad?
Yes, and you should where your work is regulated. Give Hermoso the exact wording and it is added to the image as text in post. It uses what you give it and does not invent credentials.
Can customers request a quote from the ad?
Yes. Hermoso can create a Meta instant lead form so people can ask for a quote inside Facebook or Instagram, and it can read the leads back.
Does it post to Google Business Profile?
Not yet. Google Business Profile posting is not available today. Facebook, Instagram, TikTok, YouTube, LinkedIn, X, Threads and Pinterest are.
Is there a free plan?
Yes, with 250+ earnable free credits and no card. The exact cost of each render is shown in the app before it runs.
Related
This page is part of the local services guide. The same approach for other trades: plumbers, HVAC companies, roofers, landscapers, house cleaners, pest control, auto repair, dentists, med spas, salons and gyms.
To keep posting between campaigns, see the social media scheduler, and to see what nearby competitors are running, the ad spy tool.