A cleaning business sells two things at once: a clean home and the peace of mind of letting someone in. The first is easy to show. A grimy oven next to a gleaming one, a bathroom before and after a deep clean, a kitchen worktop you can see your reflection in. The second is harder, and it is where most cleaning ads fall short. People want to know who is coming, whether they are reliable, and whether neighbours have been happy with them. The best cleaning ads show the result and the people behind it.
Hermoso runs your marketing on autopilot. It turns your job photos and real reviews into posts and ads, schedules them to Instagram, Facebook, TikTok and the rest, and builds campaigns aimed at your area on your own Meta and Google Ads accounts. Use the web studio, or ask for it from Claude or ChatGPT through the Hermoso MCP. For what all service businesses share, see the local services page.
The jobs, and when people look for them
- Regular cleans. Weekly or fortnightly, the backbone of the business. People look for these after a change: a new baby, a new job, a move, a busy season at work.
- Deep cleans. Spring cleaning is a real search trend, and so is the run-up to the holidays when guests are coming.
- Move-in and move-out cleans. Tied to the moving calendar, and often to getting a deposit back. Landlords and letting agents book these too.
- One-off specialist jobs. Ovens, carpets and upholstery, windows, after building work. Good first jobs that can turn into a regular slot.
Proof that gets someone to book
- Real before and afters. The single most watched format in cleaning content. Ask whoever is on the job to take both photos from the same angle in the same light. Hermoso lays out your two real photos as a split image, a carousel or a short reveal video. It never generates or touches up the result, because a cleaning ad with a fake "after" would be found out on the first visit.
- Satisfying process clips. A few seconds of a steamer on grout or a squeegee on glass. If you only have a still, Hermoso can turn it into a short clip with gentle camera movement.
- Who is coming. A short introduction to the team, filmed on a phone, does more for trust than any slogan. If someone would rather not be on camera, a reusable AI presenter can handle tips and explainers, while the team stays in the real photos.
- Reviews from real customers. Paste a review you have permission to share and turn it into a static or a short video. Reviews that mention reliability, being let in with a key or a pet being looked after speak directly to the worry people have.
- Cleaning tips. How often to descale a kettle, what not to use on stone worktops. A myth versus fact slide or a quick checklist carousel gets saved and shared, which keeps your name around until someone needs you.
Sell the recurring slot
A one-off deep clean is a good way in, but a regular weekly or fortnightly slot is what makes a cleaning business steady. Ads work best when they say exactly what someone gets: how long the clean lasts, what is included, whether you bring your own supplies, whether it is the same cleaner each time. If you offer a first-clean deal that leads into a regular booking, say so plainly. Hermoso can make several versions of the same ad with different offers and hooks, so you can see which one your area answers before you put more money behind it.
Reach the streets you cover
Travel time is where cleaning businesses lose money, so the ideal new customer is close to the ones you already have. On Meta, Hermoso builds campaigns aimed at a radius around your base or at the towns and neighbourhoods you list. An instant lead form lets someone ask for a quote with the size of their home and how often they want a clean, without leaving Facebook or Instagram, and Hermoso can read those leads back. On Google Ads it builds search campaigns with location targeting and keywords such as house cleaning, end of tenancy cleaning or deep clean in your area. Every campaign is created paused, so nothing spends until you approve it.
Your Google Business Profile matters for local search. Posting to it from Hermoso is not available yet, so keep that one updated directly in Google.
A routine you can keep up
- Set up once. Paste your website, or describe the business in a few sentences. Hermoso builds a profile: services, area, colours and tone.
- Send photos from jobs. A before and after from each deep clean is plenty.
- Let it schedule the week. A mix of results, tips, reviews and offers, posted across your channels, with an automatic refill keeping the queue full.
- Push when you have gaps. Build a paused local campaign around your best piece, check it and switch it on.
- Check what worked. Read back the numbers by channel and make more of what earned attention.
Captions, a logo and an end card are there if you ask for them and left off if you do not.
Frequently asked questions
Can I make before and after cleaning ads?
Yes, from your own two photos of the same spot. Hermoso lays them out as a split image, a carousel or a short reveal video. It does not generate or retouch the result, because the after has to be the real one.
How do I sell regular cleans rather than one-off jobs?
Say exactly what a regular clean includes and how often it happens, and use a first deep clean as the way in if that suits you. Hermoso can make several versions of an ad with different offers so you can see which one your area responds to.
Can people ask for a quote without visiting my website?
Yes. Hermoso can create a Meta instant lead form that asks for things like home size and how often they want a clean, and it can read back the leads that come in.
Can I keep ads to the areas I cover?
Yes. Meta campaigns can target a radius around your base or specific neighbourhoods, and Google Ads campaigns can target your locations. Campaigns are created paused until you approve them.
Does it post to Google Business Profile?
Not yet. It posts to Instagram, Facebook, TikTok, YouTube, LinkedIn, X, Threads and Pinterest. Keep your Google Business Profile updated directly in Google for now.
Is there a free plan?
Yes. The free plan comes with 250+ earnable free credits and needs no card. The exact cost of each render is shown in the app before it runs.
Related
This page is part of the local services guide. The same approach for other trades: plumbers, electricians, HVAC companies, roofers, landscapers, pest control, auto repair, dentists, med spas, salons and gyms.
To keep posting between campaigns, see the social media scheduler, and to see what nearby competitors are running, the ad spy tool.