Heating and cooling has the most seasonal demand of almost any home service. The first hot week of summer and the first hard frost of winter bring a rush of no-cool and no-heat calls, and every company in town is suddenly bidding on the same searches. In spring and autumn the phone goes quiet, which is exactly when you have the technicians free to do tune-ups, installs and maintenance visits. Good HVAC marketing does two jobs: it catches the rush, and it fills the shoulder seasons.
Hermoso runs your marketing on autopilot. It researches what other HVAC companies run, makes posts and ads from your own photos, schedules them to your channels, and builds campaigns on your Meta and Google Ads accounts. Work in the web studio, or ask from Claude or ChatGPT through the Hermoso MCP: "build a paused AC tune-up campaign for next month, 15 miles around the shop".
Plan the year around the weather
- Before the heat. AC tune-up offers, filter reminders and "is your system ready" checklists in late spring. People book these when they are reminded, not when they think of it.
- During a heat wave or a cold snap. Short, direct ads: same-day or next-day service, your area, how to book. Turn paid campaigns up, and post practical advice such as what to check before calling, which earns shares and goodwill.
- Shoulder seasons. The time to sell replacements, heat pump installs, duct cleaning, indoor air quality and maintenance plans. These are considered purchases, so explainers, comparisons and real reviews do better than urgency.
- Before winter. Furnace and boiler checks, carbon monoxide reminders, the case for servicing before the first cold night rather than after.
Because every campaign Hermoso builds is created paused, you can prepare the heat wave and cold snap campaigns weeks ahead and switch them on the morning the forecast turns.
Content that earns trust for an HVAC company
- Before and after. A clogged filter next to a clean one, a rusted old condenser next to the new unit, a cramped return duct reworked properly. Hermoso lays out your own two photos as a split image, a carousel or a short reveal. Both must be real photos of your work; it never generates either.
- Explainers. Heat pump versus furnace, what a SEER rating means, why short cycling happens, what a maintenance visit actually involves. A reusable AI presenter can deliver these if nobody on your team wants to be on camera, with speech generated together with the mouth so it stays in sync. A technician filmed on a phone often works even better.
- Maintenance plan offers. Clear, specific and easy to sign up for. Recurring plans smooth out the seasons, so they deserve their own ad set.
- Myth versus fact. Closing vents in empty rooms saves money, a bigger unit is always better, you only need service when something breaks. Quick to make in the myth versus fact format and very shareable.
- Real reviews. Paste a review a customer left and Hermoso sets it over a photo of that install or turns it into a short video. Use only reviews you have permission to share.
Campaigns aimed at your service area
On Google Ads, Hermoso builds search campaigns with location targeting and keywords around the work you want, such as AC repair, furnace repair, heat pump installation or HVAC maintenance plan, limited to the places you serve. On Meta it builds campaigns aimed at a radius around your shop or a list of towns. Meta instant lead forms let homeowners request a quote or book a tune-up without leaving Facebook or Instagram, and Hermoso can read the leads back. If an offer touches on financing or rebates, run the copy through the built-in Meta policy check first; it quotes Meta's own rules and suggests a compliant rewrite.
Curious what is working for others? Ad Spy pulls ads from the public Meta, Google and LinkedIn ad libraries and organic TikTok, longest-running first, so you can see which tune-up and replacement offers have held up over a full season.
Running it without a marketing team
- Set up once. Paste your website or describe the company and the area you cover.
- Feed it from the field. Technicians send photos of finished installs and anything worth explaining.
- Let it post. Hermoso schedules a mix of seasonal tips, installs and reviews to Facebook, Instagram, YouTube and the rest, with an automatic refill so the queue never empties.
- Read the results. See which posts earned attention on each channel and make more of those.
Offer details and booking information are added as text in post, so they are exact. Your logo and an end card are optional and off unless asked. For what every trade has in common, see the local services page. Google Business Profile posting is not available in Hermoso yet.
Frequently asked questions
How should an HVAC company plan its ads?
Around the weather. Sell tune-ups and maintenance plans before each season, run direct same-day ads during heat waves and cold snaps, and push replacements and heat pumps in the quieter months when customers have time to compare.
Can I prepare campaigns ahead of a heat wave?
Yes. Every campaign Hermoso builds on Meta and Google Ads is created paused, so you can prepare it weeks ahead and switch it on when the forecast turns.
Can ads target only my service area?
Yes. Google Ads search campaigns target the locations you serve, and Meta campaigns can target a radius around your shop or a list of towns.
Who presents the explainer videos?
Your own technician filmed on a phone, or a reusable AI presenter if nobody wants to be on camera. Speech is generated together with the mouth so it stays in sync.
Does it post to Google Business Profile?
Not yet. Google Business Profile posting is not available in Hermoso today. Facebook, Instagram, TikTok, YouTube, LinkedIn, X, Threads and Pinterest are.
Is there a free plan?
Yes, with 250+ earnable free credits and no card. The exact cost of each render is shown in the app before it runs.
Related
This page is part of the local services guide. The same approach for other trades: plumbers, electricians, roofers, landscapers, house cleaners, pest control, auto repair, dentists, med spas, salons and gyms.
To keep posting between campaigns, see the social media scheduler, and to see what nearby competitors are running, the ad spy tool.