Roofing marketing has an awkward shape. Most homeowners replace a roof once or twice in their lives, so almost nobody is in the market on any given day. Then a storm comes through and suddenly half a neighbourhood needs an inspection at once, and every roofer in the region, plus a few from outside it, is competing for the same jobs. Homeowners know this and are rightly suspicious of whoever turns up first. The roofer who wins is usually the one they already recognise as local and established.
Hermoso runs your marketing on autopilot. It researches what other roofing companies advertise, makes posts and ads from your job-site and drone photos, schedules them, and builds campaigns on your own Meta and Google Ads accounts. Use the web studio, or ask from Claude or ChatGPT through the Hermoso MCP: "a carousel of the Oak Lane replacement, from tear-off to finished".
Be the familiar name before the storm
Between storms, your job is to be visible and credible in the towns you serve, so that when damage happens people search for you by name.
- Job progress carousels. Tear-off, decking, underlayment, finished roof. A carousel of real photos from one job tells the whole story and shows care at every stage.
- Before and after. The old roof and the new one, ideally from the same angle. Hermoso lays out your own two photos as a split image, a carousel or a short reveal video. Both must be real; it never generates either.
- Drone footage and stills. Aerial shots are the most striking thing a roofer can post. A still can become a few seconds of slow camera movement for Reels and TikTok, with the town and the job type as text on screen.
- What to look for. Missing shingles, damaged flashing, granules in the gutters, a sagging line. Short educational posts help homeowners spot trouble early and position you as the person to call when they do.
- Real reviews. Paste a review a homeowner left and Hermoso turns it into a static or a short video over a photo of that roof. Only use reviews you have permission to share.
After a storm
When weather hits your area, switch to clear, calm, useful messages: free inspection offers, what to do while you wait, and how to document damage for an insurance claim. Avoid scare tactics and promises about what insurers will pay, which both erode trust and can run into ad platform rules. Run the copy through the built-in Meta policy check before it goes live; it quotes Meta's own policy text and suggests a compliant rewrite.
Because every campaign Hermoso builds is created paused, you can have a storm response campaign ready on the shelf and switch it on the day the weather passes, aimed only at the towns that were hit.
Show who you are
Homeowners worry about storm chasers who leave town once the money is paid. Answer that directly in the creative: your real crew and trucks, how long you have been in the area, your licence and insurance where your region requires them, the manufacturer warranties you actually hold, and a plain explanation of your workmanship guarantee. Give Hermoso the exact wording and it is added to the image as text in post, spelled exactly as written. It does not invent credentials, years in business or warranties.
Paid campaigns that stay local
On Google Ads, Hermoso builds search campaigns with location targeting and keywords such as roof repair, roof replacement, roof inspection and storm damage roofing, limited to the places you work. On Meta it builds campaigns aimed at a radius around your base or a list of towns. A Meta instant lead form lets a homeowner book an inspection without leaving Facebook or Instagram, and Hermoso can read the leads back. Roof replacements are considered purchases, so a lead form with a few honest questions usually beats sending people to a long website page.
Before you build anything, see what is already running. Ad Spy pulls roofing ads from the public Meta, Google and LinkedIn ad libraries and organic TikTok, longest-running first. Offers that have stayed live through a whole season are a good guide to what homeowners respond to.
How it fits a roofing week
- Set up once. Paste your website or describe the company and its area. Hermoso builds a profile of your services, voice and colours.
- Photos from the crew. A few shots from each job: before, during, after, and a drone pass if you have one.
- Automatic posting. Hermoso schedules job stories, tips and reviews to Facebook, Instagram, YouTube and the rest, and an automatic refill keeps the queue going through busy weeks.
- Campaigns when you want work. Switch on a paused local campaign when the schedule has room or the weather has turned.
Your logo and an end card are optional and off unless you ask. For what every trade has in common, see the local services page. Google Business Profile posting is not available in Hermoso yet, so keep that profile updated directly in Google.
Frequently asked questions
What should a roofing company post on social media?
Real job progress from tear-off to finish, before and after photos from the same angle, drone shots, short guides on spotting roof damage, and real reviews. All built from your own photos.
Can I have a storm response campaign ready in advance?
Yes. Campaigns Hermoso builds on Meta and Google Ads are created paused, so you can prepare one ahead of time and switch it on for the towns that were hit.
Can I mention insurance claims in my ads?
You can explain how to document damage and how your inspection works, but avoid promising what an insurer will pay. Run the copy through the built-in Meta policy check, which quotes Meta's own rules and suggests a compliant rewrite.
Can homeowners book an inspection from the ad?
Yes. Hermoso can create a Meta instant lead form so someone can book an inspection inside Facebook or Instagram, and it can read the leads back for you.
Does it post to Google Business Profile?
Not yet. Google Business Profile posting is not available in Hermoso today. Facebook, Instagram, TikTok, YouTube, LinkedIn, X, Threads and Pinterest are.
Is there a free plan?
Yes, with 250+ earnable free credits and no card. The exact cost of each render is shown in the app before it runs.
Related
This page is part of the local services guide. The same approach for other trades: plumbers, electricians, HVAC companies, landscapers, house cleaners, pest control, auto repair, dentists, med spas, salons and gyms.
To keep posting between campaigns, see the social media scheduler, and to see what nearby competitors are running, the ad spy tool.