Landscaping and lawn care is about as visual as a trade gets, and about as seasonal. A tidy edge, a striped lawn, a patio that used to be a patch of weeds: people understand the result in one glance, and they start wanting it at very predictable times of year. The work is also dense by nature. A crew that already mows four gardens on one street would happily take the fifth, because the van is parked there anyway. Good marketing for this trade does two things: it shows finished work at the moment people start looking at their own garden, and it keeps the ads close to the routes you already run.
Hermoso runs your marketing on autopilot. It turns the photos your crews take on site into posts and ads, schedules them to Instagram, Facebook, TikTok and the rest, and builds paid campaigns aimed at your area on your own Meta and Google Ads accounts. You can work in the web studio, or ask for it from Claude or ChatGPT through the Hermoso MCP. This page is the landscaping version of our local services guide.
Your year, in marketing terms
- Late winter. The planning window for bigger jobs: patios, planting schemes, new turf, fencing. People book design work before spring, so this is the time for project before and afters and a clear way to ask for a quote.
- Spring. The first warm weekend sends everyone outside to look at their lawn. Spring clean-ups, first cuts, aeration and feeding. This is when a mowing round fills, so it is the moment to sell the season, not a single visit.
- Summer. Regular maintenance, hedge cutting, watering advice in dry spells. Short tips do well here and keep you in people's feeds while the crews are busy.
- Autumn. Leaf clearance, scarifying, overseeding, bulb planting, putting beds to sleep. A second, smaller rush that many companies forget to advertise.
- Winter. Depending on where you are, snow clearing, gritting or quiet months. Either way it is a good time to post your best projects from the year.
Formats that work for outdoor work
- Before and after from the same spot. Ask the crew to take the before photo from where they will take the after: same corner, same angle. Hermoso lays your two real photos out as a split image, a carousel or a short reveal video. It does not generate either picture, because the whole point is that the result is yours.
- The job in motion. A still of a freshly cut lawn can become a few seconds of slow camera movement across it. A short clip of the mower going down the last stripe is better still if you have one.
- Seasonal tips. When to stop cutting, how short is too short, why brown patches appear in a dry month. A myth versus fact slide or a quick talking-head clip, by you or a reusable AI presenter. Tips earn saves and shares, which a straight advert rarely does.
- Real reviews. A customer's own words over a photo of their garden. Paste a review you have permission to use and pick a look. Never write reviews yourself.
- The round. "We cut on your street on Tuesdays" is one of the strongest things a lawn care company can say. A simple static with the area name and the day turns your route into the offer.
Sell the season, not the single visit
Most of the value in lawn care sits in recurring plans: fortnightly cuts through the growing season, a treatment programme across the year, a maintenance contract for a property manager. Ads that sell a plan, with what is included and when it starts, bring in customers who stay. One-off clearances are good for filling gaps in the diary, and they are a natural first job that turns into a plan. Hermoso can make both versions of an ad from the same photos, so you can see which one your area answers.
Aim the ads at your routes
On Meta, Hermoso builds campaigns aimed at a radius around your base or around the specific towns and suburbs you list, so the spend lands where a new customer adds to an existing round. A lead ad with an instant form lets someone ask for a quote without leaving Facebook or Instagram, with a question or two about garden size or the job they want, and Hermoso can read the leads back. On Google Ads it builds search campaigns with location targeting and keywords such as lawn mowing or garden clearance in your area. Every campaign is created paused, so nothing spends until you have looked at it and switched it on.
Google Business Profile matters for local search, but posting to it from Hermoso is not available yet, so keep that one updated directly in Google.
Keeping it going while the crews are out
Set up once by pasting your website, or a short description if you do not have one. After that, the job is just getting photos off the crew's phones. Hermoso drafts a mix of before and afters, tips, reviews and offers, schedules them across your channels and keeps the queue topped up with an automatic refill. When you want more work in a quiet week, build a paused local campaign around your best recent job and switch it on. Afterwards, read back which posts earned attention on each channel and make more of those. If you want to see what other landscapers are running, Ad Spy shows ads from the public Meta ad library with the longest-running ones first.
Frequently asked questions
What should landscapers post in spring?
Spring clean-ups, first cuts, feeding and aeration, and offers for a full season of maintenance rather than a single visit. Before and afters from last year and a clear way to ask for a quote do well because this is when people first look hard at their own garden.
Can I make before and after ads from my crew's photos?
Yes. Take both photos from the same spot and upload them. Hermoso lays them out as a split image, a carousel or a short reveal video. It uses your two real photos as they are and does not generate either one.
Can ads target only the areas we already cover?
Yes. Meta campaigns can be aimed at a radius around your base or at specific towns, and Google Ads campaigns can target the locations you serve. Campaigns are created paused, so you check them before they spend.
Can people request a quote from the ad?
Yes. Hermoso can create a Meta instant lead form with a couple of questions, such as garden size and the job needed, and read the leads that come in.
Does it post to Google Business Profile?
Not yet. Posting to Instagram, Facebook, TikTok, YouTube, LinkedIn, X, Threads and Pinterest is available. Keep your Google Business Profile updated directly in Google for now.
Is there a free plan?
Yes. The free plan comes with 250+ earnable free credits and needs no card. The exact cost of each render is shown in the app before it runs.
Related
This page is part of the local services guide. The same approach for other trades: plumbers, electricians, HVAC companies, roofers, house cleaners, pest control, auto repair, dentists, med spas, salons and gyms.
To keep posting between campaigns, see the social media scheduler, and to see what nearby competitors are running, the ad spy tool.