To schedule Facebook posts you need a Facebook Page. Meta's own tool for this is Meta Business Suite, and it is free. A scheduler like Hermoso puts the Page on one calendar with your other channels. Both ways are below.
Option 1: schedule in Meta Business Suite
- Open Meta Business Suite and choose your Page.
- Create a post. Pick Facebook as the placement, and Instagram too if it is linked and you want both.
- Add the text, and a photo, video or link if you want one.
- Choose to schedule instead of publishing now, then set the date and time.
- Confirm. Scheduled posts show up in Business Suite's content and planning views, where you can change or cancel them.
Facebook's menus change from time to time, so the labels may differ slightly. Business Suite only covers Meta's apps. If you also post to TikTok, LinkedIn or YouTube, you will be scheduling the same post in several places.
Option 2: schedule Facebook posts in Hermoso
- Sign up free. No card needed.
- Connect Meta in Workspace, Connectors. It is a one-time sign-in in your browser. You tick which Pages Hermoso may use, and an unticked Page cannot be posted to.
- Write or make the post. Facebook is the most flexible channel: text only, an image, a video or a link are all fine. Make the image or video in the Studio if you need one.
- Pick the Page. With one Page connected it is picked for you. With several, a post that names no Page is refused with the list of Pages, never sent to a guess.
- Choose public or draft. A draft is a real unpublished Page post that you release later from your Page's own tools.
- Pick the time. Pick a date and time up to 365 days ahead, with a minimum lead of more than one minute. Or add the post to your brand's posting queue instead: the default slots are 09:00, 13:00 and 17:00, you can set up to 24 slots, and the queue uses your real timezone.
- Schedule it. Add Instagram or other channels to the same post if you like. Each channel is attempted on its own.
The caption limit Hermoso checks is 63,206 characters, the length of a Facebook post field. Longer text is refused with the number, never cut short.
After the post is live
A published Facebook post can be edited or deleted from Hermoso. Comments can be listed, replied to, hidden and deleted. Page insights and per-post insights show what each post did.
Schedule Facebook posts from Claude or ChatGPT
Hermoso runs as an MCP server, so an AI assistant can queue Page posts for you. Connect the Page once in the browser, then ask, for example: "schedule this post to our Facebook Page for Tuesday at 13:00". Setup guides: Claude and ChatGPT.
What it costs
Scheduling and publishing use no credits on any plan. The Free plan posts up to 5 times a month on 3 channels, with no card. Unlimited posting starts on Basic at $19.99 a month. Credits pay only for AI generation and ad research. The one exception is X, which charges per API request, so an X post uses a few credits and Hermoso shows the cost before it posts.
What it does not do
There are no recurring posts, no first-comment automation, no RSS auto-posting and no URL shortener. Per-channel captions work from an AI agent and the API, but the web composer has one caption box shared by every channel you pick.
All Facebook details are on the Facebook scheduler page. For Facebook ads, see the AI Facebook ad generator.
Step-by-step guides: how to schedule Instagram posts, how to schedule Facebook posts and how to schedule LinkedIn posts. Choosing a tool? See social media management tools compared, the free social media scheduler and the Hootsuite alternative.
Frequently asked questions
Can you schedule posts on Facebook for free?
Yes. Meta Business Suite is free for Facebook Pages. Hermoso's Free plan also schedules up to 5 posts a month on 3 channels with no card, and Basic at $19.99 a month posts without limit.
Can I schedule a Facebook post as a draft?
Yes. In Hermoso a draft is a real unpublished Page post that waits in your Page's publishing tools until someone releases it. The other option is public.
Can I schedule a text-only or link post on Facebook?
Yes. Text only, an image, a video and a link are all valid Facebook posts, so no media is required.
What if I manage several Facebook Pages?
Pick the Page for each post. If several Pages are connected and a post names none, Hermoso refuses it and lists the Pages, instead of guessing.
Can I schedule to Facebook and Instagram at the same time?
Yes. Add both channels to the same post. Each channel is checked against its own rules and attempted on its own, so one failure does not stop the other.
Can I edit a Facebook post after it publishes?
Yes. A published Facebook Page post can be edited or deleted from Hermoso, and its comments can be replied to, hidden or deleted.