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How to schedule LinkedIn posts

LinkedIn's post box can schedule one post at a time. Hermoso schedules LinkedIn company Page posts next to 14 other channels, from one calendar.

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Made with Hermoso

You can schedule LinkedIn posts in LinkedIn itself, one at a time, or in a scheduler that holds LinkedIn next to your other channels. Here is each way.

Option 1: schedule in LinkedIn

  1. Start a post from your profile or from the company Page you manage.
  2. Write the post and add any image or video.
  3. Instead of Post, choose the schedule option. On the web it is a clock icon next to the Post button.
  4. Pick the date and time, then confirm.

LinkedIn changes its layout from time to time, so the icon may move. LinkedIn's scheduler only covers LinkedIn.

Option 2: schedule LinkedIn posts in Hermoso

  1. Sign up free. No card needed.
  2. Connect LinkedIn in Workspace, Connectors. It is a one-time sign-in in your browser. Then tick the company Pages Hermoso may post to. Your personal profile stays off unless you tick it too.
  3. Write the post, up to 3,000 characters. Longer text is refused with the number, never cut short. Add an image or a video, your own or one made in the Studio.
  4. Pick the Page. Hermoso does not choose one for you. A Page that was not shared with the brand is refused, and the message lists the Pages that are.
  5. Pick the time. Pick a date and time up to 365 days ahead, with a minimum lead of more than one minute. Or add the post to your brand's posting queue instead: the default slots are 09:00, 13:00 and 17:00, you can set up to 24 slots, and the queue uses your real timezone.
  6. Schedule it. Add other channels to the same post if you like. Each one is attempted on its own.

Rules worth knowing

  • Public only. LinkedIn has no draft, private or unlisted post, so none is offered.
  • Personal profile is opt-in. If the profile was not shared with the brand, a post to it is refused when you schedule, not hours later.
  • After publishing, only the text can change. The image or video on a published LinkedIn post cannot be swapped. That is LinkedIn's rule, so check the asset before you queue a month of posts.

LinkedIn analytics

Hermoso reads Page analytics: followers and follower gains split organic and paid, Page views, and per-post impressions, clicks, likes, comments, shares and engagement rate. Follower figures run about two days behind.

Schedule LinkedIn posts from Claude or ChatGPT

Hermoso runs as an MCP server, so an AI assistant can queue LinkedIn posts for you with the same rules. Connect LinkedIn once in the browser, then ask, for example: "schedule this announcement to our LinkedIn Page for Monday at 09:00". Setup guides: Claude and ChatGPT.

What it costs

Scheduling and publishing use no credits on any plan. The Free plan posts up to 5 times a month on 3 channels, with no card. Unlimited posting starts on Basic at $19.99 a month. Credits pay only for AI generation and ad research. The one exception is X, which charges per API request, so an X post uses a few credits and Hermoso shows the cost before it posts.

All LinkedIn details are on the LinkedIn scheduler page. Check a post's length first with the free caption length checker.

Step-by-step guides: how to schedule Instagram posts, how to schedule Facebook posts and how to schedule LinkedIn posts. Choosing a tool? See social media management tools compared, the free social media scheduler and the Hootsuite alternative.

Frequently asked questions

Can you schedule LinkedIn posts for free?

Yes. LinkedIn's own schedule option is free. Hermoso's Free plan schedules up to 5 posts a month on 3 channels with no card, and Basic at $19.99 a month posts without limit.

Can Hermoso schedule to a LinkedIn company Page?

Yes. You tick which company Pages are shared with the brand, and each post names its Page. A Page that was not shared is refused with the list of Pages that are.

Can Hermoso post to my personal LinkedIn profile?

Only if you tick the personal profile as shared with the brand. It is off by default, and a post to an unshared profile is refused when you schedule it.

How long can a LinkedIn post be?

3,000 characters. Hermoso checks this when you schedule and refuses longer text with the number instead of cutting it short.

Can I schedule a LinkedIn draft?

No. LinkedIn has no draft, private or unlisted post, so public is the only option.

Can I edit a LinkedIn post after it is published?

Only the text. The image or video on a published LinkedIn post cannot be swapped, which is LinkedIn's rule.

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