Luma Ray 3.2

Luma Ray — animates a still, seamless looping

Luma · video model

5–5sclip length

720pbest resolution of 3

Silentnarration added after

up to 1reference images

Luma Ray 3.2 is one of 27 video models Hermoso can render a video ad, product sizzle or UGC clip with. Name it, or leave the model out and the router picks a sound default. The same catalog is available from the app, the MCP server and the CLI, on one account and one credit balance; the exact price of every render is shown in the app before it runs.

What people make with it

UGC testimonials and talking creators
Product sizzles and packshot spins
Cinematic brand films
Faceless product demos and explainers

Specs

Lengths	5s
Longest single take	5s in one unbroken shot
Resolutions	720p540p1080p
Aspect ratios	9:1616:91:1
Sound	Silent model, narration is added after the render
Modes	text to video, image to video, reference to video
Reference images	up to 1 per render in Hermoso (our fidelity cap, measured on paid renders; the model itself accepts more) (required)
Edit an existing video	No
Model id	`luma-ray`

Where it fits

Each aspect ratio Luma Ray 3.2 renders maps to a placement:

9:16 for Reels, TikTok, Shorts and Stories
16:9 for YouTube, in-stream and display
1:1 for Feed posts and carousels

Luma Ray 3.2 compared with other video models

Model	Lengths	Top resolution	Sound	Refs
Luma Ray 3.2	5–5s	720p	Silent	up to 1
Seedance 2.5	4–30s	1080p	Native	up to 9
Seedance 2.0	5–15s	720p	Native	up to 5
Gemini Omni 1.1	4–10s	—	Native	—
Gemini Omni	4–10s	—	Native	up to 3
Veo 3.1	4–8s	—	Native	up to 3
Veo 3.1 Fast	4–8s	—	Native	up to 3

See all 27 video models side by side.

Just ask for it

In Claude, ChatGPT, Cursor or any assistant connected to Hermoso, name the model in plain English. Or pick it from the model menu in the app.

Make a 15 second UGC ad for our olive oil with Luma Ray 3.2, kitchen at golden hour, 9:16.

Render the packshot spin on Luma Ray 3.2 and post it to TikTok and Reels.

Redo yesterday's ad on Luma Ray 3.2 with the new label.

Getting the best out of Luma Ray 3.2

Describe one continuous camera move and where it ends. The model renders motion, not a shot list.
Attach the real product photo as a reference and ask for it matched exactly. Never describe a lookalike.
Name colours in words. A hex code turns into text on screen.
Keep spoken lines short. Roughly two words per second is what a clip can carry cleanly.
Ask for the placement's ratio up front (9:16 for Reels and TikTok) instead of cropping afterwards.

Make a video ad with Luma Ray 3.2. Start free, and every feature is on every plan.

Start free → See pricing