Hermoso is a marketing MCP server: 301 tools over one OAuth’d endpoint that let an agent research the ads already running in a market, generate finished image and video ads, publish them, and build the paid campaigns behind them. Claude Code reaches all of it through one connection. This page is about one slice of that — what Claude Code can actually do on X, and what X will not let it do.
Connect Hermoso to Claude Code
- Create an API key. In Hermoso, open Settings → Agents & API keys and press ＋ Create API key. It looks like
hmk_…and carries real spend authority, so treat it like a password. - Add the server.
claude mcp add --transport http hermoso https://app.hermoso.ai/mcp \ --header "Authorization: Bearer <your key>" - Or run it over stdio if you would rather not hold an HTTP config:
claude mcp add hermoso -e HERMOSO_TOKEN=hmk_… -- npx -y hermoso mcp - Ask Claude Code for something. “Pull my three closest competitors’ longest-running ads and remix the best hook into a 9:16 video,” or “post this render to the channel.” The agent picks the tools; you approve the spend.
Both forms reach the same 301 tools. The HTTP form is the hosted server; the stdio form runs the published hermoso npm package locally and talks to the same account.
Then connect X itself, once, under Settings → Connectors in Hermoso. That is an OAuth consent screen, so it is the one step that needs a browser — everything after it is a tool call.
The X tools Claude Code gets
post_to_x— posts text, an image or a video with alt text, a whole thread, a reply, or a poll — and can restrict who is allowed to reply.schedule_post— queues it on the shared calendar.x_post_metrics— the public counts on a post.x_post_insights— advertiser-grade numbers — impressions, link clicks, profile visits, video views and completion quartiles — for the last 28 hours only.x_post_insights_historical— the same numbers over any date range, up to 25 posts at a time. This is the one for “how did last month go”.x_mentions— who is talking about the brand.delete_x_post— removes a post.
X is the only connector that costs money per call, and the numbers are published rather than hidden. Meta, TikTok, LinkedIn, YouTube, Threads and Drive cost nothing per request; X charges us, so those calls bill a small number of credits each. A plain post is priced at $0.015 per request and a post containing a link at $0.200 — roughly 13× more. Deletes, reads and the alt-text metadata write each carry their own price, and insights bill per post returned. Link detection deliberately errs toward assuming a link is present, because guessing wrong the other way costs us 13×. The practical consequence: on X, one good post beats five, and your agent is quoted the price before it posts. Over-length copy is also refused, never truncated — 280 characters, with the overage counted for you and a suggestion to split it into a thread.
X limits worth knowing before you automate anything
| Text | An X post is capped at 280 characters, and over-length copy is refused rather than truncated. It is enforced when the post is created or queued — refused while you are still there to fix it, rather than silently cut on the way out. |
|---|---|
| Visibility | Public only. A post on X is public the moment it exists — there is no draft and no unlisted post in the API. Protected accounts exist, but that is an account-wide setting Hermoso neither reads nor controls, not a per-post choice. |
| Carousel | Refused, by name, and for a reason that is specific rather than generic: “X has no swipeable carousel. Its API attaches up to 4 media to a post and they render as a GRID — every image visible at once, nothing to swipe to — so a numbered ‘1/6 · SWIPE’ slide deck cannot be published there as intended. Post the single strongest slide to X, or drop X from this post.” A deck that instructs the reader to swipe, published as a grid, is worse than not publishing it. |
| Which account | None — X publishes to the connected account. |
Try it in Claude Code
Ask for it in ordinary language — these are sentences, not a DSL:
“Turn ./notes/launch.md into an X thread of no more than five posts, keep the link in the last one only, and tell me the cost before posting.”
That walks get_brand → generate_text → post_to_x → x_post_insights_historical. Claude Code asks before it runs a tool, and the transcript is right there in the terminal — so a publish step is a line you can read before you press y.
Claude Code on X: the part that bites
Put the link in one post, not five. A post carrying a link is priced at roughly 13× a plain one, so a thread where every post links is the expensive shape, and link detection deliberately errs toward assuming a link is present. Over-length copy is refused rather than truncated, with the overage counted — which in a script means a clean failure you can handle instead of a half-sent post.
A 301-tool manifest is not free in context. For long unattended runs the hermoso CLI is the cheaper path: the agent shells out per command instead of carrying the whole manifest.
Research X before you post
There is no X ad library to search. X research here is your own account: mentions, post metrics and the historical advertiser numbers. Everything else in the research surface — Meta, Google and LinkedIn ad libraries, organic TikTok, Instagram, YouTube, Reddit and Threads — is unaffected.
The paid half
X Ads do not exist in Hermoso, and we name that rather than leaving it ambiguous. The X Ads API is a separate product on a separate host with its own OAuth 1.0a signing and its own approval process. X is an organic channel here: Hermoso posts, threads, replies, deletes and reads post metrics, and does not create or manage X ad campaigns.
What Claude Code cannot do on its own
An agent with a budget is only useful if the blast radius is bounded, so the fence is in the server rather than in a prompt. Every ad campaign, ad set, ad group and ad is created paused, and the status switches that arm real money refuse to run without an explicit confirmation flag. Every render is quoted first — hermoso_capabilities publishes each model’s exact credit cost before anything spends — and credits are reserved before the first provider call and settled at the exact cost afterwards, so a failed dispatch refunds rather than leaving you billed for nothing. Deletes are confirm-gated too, and every campaign tree is read back from the ad platform before your agent tells you what it built.
One step is deliberately not headless: linking an account is an OAuth consent screen, so you connect the channel once in a browser. Everything after that is a tool call.
The rest of the matrix
From Claude Code, post to: Facebook · Instagram · Threads · TikTok · YouTube · LinkedIn · Pinterest — or see everything Claude Code can publish to.
Post to X from: Claude · ChatGPT · Cursor · Codex · Cline · OpenClaw · Hermes · Claude Code marketing
Frequently asked questions
Can Claude Code post to X?
Yes, through Hermoso's MCP server. Create an API key in Hermoso under Settings → Agents & API keys, then add https://app.hermoso.ai/mcp to Claude Code with an Authorization: Bearer header. Claude Code then has 301 tools, including the ones that publish to X — and the ones that research the ads already running in your market and render the creative in the first place.
How do I connect X to Claude Code?
Two steps, once each. Create an API key in Hermoso under Settings → Agents & API keys, then add https://app.hermoso.ai/mcp to Claude Code with an Authorization: Bearer header. Then connect X inside Hermoso under Settings → Connectors, which is an OAuth consent screen in a browser. After that Claude Code publishes to X as an ordinary tool call.
Does Claude Code need my X password?
No. You connect X to Hermoso once through an OAuth consent screen in a browser, and Claude Code then reaches it as a tool call. Linking an account is the one step that is not headless; nothing after it needs a password, and no credential is ever handed to the model.
Can Claude Code schedule a X post for later?
Yes. schedule_post queues it on one calendar shared with every other channel, with a per-channel caption if the copy should differ, and list_scheduled and cancel_scheduled read and pull it back. X is one of the eight channels that queue.
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