Post, schedule and run ads from Perplexity

What is Perplexity?

Perplexity is an answer engine: it searches the web and cites what it found. Its custom remote connectors take any MCP server by URL, so once Hermoso is added, the same thread that researched a market can pull the ads running in it, render the creative and publish it.

Perplexity or Perplexity Computer? This page is Perplexity’s answer engine, in chat. Perplexity Computer, the agent that runs long tasks for you, uses the same connector, so adding Hermoso once covers both.

Hermoso is marketing on autopilot: 906+ tools over one MCP endpoint covering competitor ad research, finished image and video ads across 90+ models, publishing and scheduling to ten social channels, and campaign management on Meta, Google Ads, Microsoft Advertising, Reddit Ads, LinkedIn, Pinterest, X Ads, TikTok Ads, Snapchat Ads, ChatGPT Ads, Apple Search Ads and AppLovin Ads. One connection, and Perplexity has all of it.

Connect Hermoso to Perplexity

1. Copy the connector URL. https://app.hermoso.ai/mcp
2. Perplexity → Customize → Connectors. In the left sidebar open Customize, then the Connectors tab → Custom connector (top right) → Add MCP connector.
3. Fill in the connector. Name it Hermoso and paste the URL as the MCP server URL. Expand Advanced: Authentication OAuth, leaving Client ID and Client Secret empty (Perplexity reads Hermoso’s OAuth endpoints from its discovery document and identifies itself with its own client metadata, so there is nothing to create or paste), Transport Streamable HTTP, Network access Public. Tick I understand custom connectors can introduce risks and press Add.
4. Sign in. On the Hermoso card click + (Add connector) and approve on the Hermoso consent page with your Hermoso account.
5. Switch it on in a chat. A custom connector is off until you pick it: + (Add files or tools) → Connectors → tick Hermoso.
6. Ask Perplexity for something. “Pull my three closest competitors’ longest-running ads and remix the best hook into a 9:16 video,” or “post this render to the channel.” The agent picks the tools; you approve the spend.

Custom connectors are on Perplexity’s paid plans. In an Enterprise organization, members can add their own only if an admin has switched on Allow members to add custom connectors, which is off by default, and an admin can instead add Hermoso once for everyone. We ran these steps end to end on 2026-09-28 from a Perplexity Pro account: the connector signed in and answered with the account’s credit balance and brand list. Hermoso is not affiliated with or endorsed by Perplexity.

Every channel Perplexity can publish to

Each of these has its own page with that channel’s real caption cap, its real visibility options, what it refuses and why, and a worked example phrased for Perplexity.

Every one of them queues through one schedule_post calendar with per-channel captions, and list_scheduled reports per-channel outcomes rather than a single green tick, because “the job succeeded” and “the post went out” are different questions. A scheduled post lives in Hermoso, so it goes out on time whether or not Perplexity is still running.

Two channels that are built but not offered

Being straight about this is worth more than a longer list. Two publishing surfaces exist in the codebase and are held back, each waiting on the platform rather than on us:

• Reddit: organic posting and post stats are built, but Reddit’s Responsible Builder Policy requires explicit written approval before an app may use the Data API, and that ticket has not been granted. The connector is held back rather than offered as an OAuth screen leading to a dead API. Reddit Ads is a different connection and it is live: the full campaign tree, forecasting, targeting search, pixels and lead forms.
• Google Business Profile: post_to_google_business is built, with events, offers and a real call-to-action choice, and so are the listing insights. Google allowlists the Business Profile API per project and the default quota is zero, so every call would 403 for every user. It stays gated until Google grants the project access.

A connector that would hand you a successful OAuth and a dead API is worse than one that is not offered yet, so neither is listed as available.

Three things to type once it is connected

1. Research. “Who are my three closest competitors, and what are their longest-running Meta ads? Tell me which hook keeps repeating.” It runs find_competitors → pull_competitor_ads → mine_angles.
2. Create. “Make me a 9:16 UGC video ad using that hook, with my real product photo and captions burned in.” It runs get_brand → plan_ad → render_ad, and hands back a finished mp4 URL.
3. Ship. “Schedule it to Instagram and TikTok for Tuesday 9am, and build a paused Meta campaign around it targeting the US at $30 a day.” It runs schedule_post → create_meta_campaign → create_meta_ad.

What Perplexity cannot do on its own

An agent with a budget is only useful if the blast radius is bounded, so the fence is in the server rather than in a prompt. Every ad campaign, ad set, ad group and ad is created paused, and the status switches that arm real money refuse to run without an explicit confirmation flag. Every render is quoted first (hermoso_capabilities publishes each model’s exact credit cost before anything spends). Credits are reserved before the first provider call and settled at the exact cost afterwards, so a failed dispatch refunds rather than leaving you billed for nothing. Deletes are confirm-gated too, and every campaign tree is read back from the ad platform before your agent tells you what it built.

One step is deliberately yours: linking each account, once. Most channels link through the platform’s own OAuth consent screen in a browser; Bluesky takes an app password and Telegram a bot token, pasted in Hermoso. Everything after that is a tool call.

How Perplexity confirms a tool call is Perplexity’s setting, not ours. Hermoso’s own gates hold either way: campaigns are born paused, spend switches and deletes need an explicit confirmation, and every render is priced before it runs.

What it costs

Adding Hermoso to Perplexity costs nothing extra: there is one credit meter, and it does not care which client called. A free account starts with 30 credits at signup and 250+ more to earn. Credits are spent only on AI models and Ad Spy research; posting, scheduling, ads management and analytics are free on every channel except X, which bills per call because X charges per API request. Paid plans are $19, $49 and $149 a month for 1,000, 3,000 and 10,000 credits, and every feature is on every plan. hermoso_capabilities gives the exact credit price of any render before it runs.

Troubleshooting

• The consent page asks you to sign in. Sign in with the Hermoso account that holds your brand, then approve. If you run several brands, ask Perplexity to list them with list_brands and switch with use_brand.
• A channel is missing. Connect it in Hermoso under Settings → Connectors, then ask Perplexity to run list_connectors again.
• Perplexity answers without using Hermoso. Name it in the request: “use Hermoso to …”. That leaves no doubt about which tools should do the job.
• The connector fails the check when you save it. Pick Streamable HTTP as the transport. Hermoso has no SSE endpoint.

Beyond publishing

Publishing is the last step, and it is the smallest one. The same connection gives Perplexity the Meta, Google and LinkedIn ad libraries plus organic TikTok, Instagram, YouTube, Reddit and Threads for research; 100+ image, video, voice and writing models on a single credit meter, with UGC avatars, dubbing, upscaling and native HTML ad formats; and the full campaign tree on twelve paid platforms. There are no per-vendor API keys to hold and no separate app to learn.

See the full tool list, every agent Hermoso works in, or what a marketing MCP is.

Hermoso in other agents

The same Hermoso account works in every agent below, so your brand, library, schedule and credits follow you between them.

Frequently asked questions

Can Perplexity post to social media?

Yes, once you connect Hermoso's MCP server. Perplexity can then publish to Facebook, Instagram, Threads, TikTok, YouTube, X, LinkedIn, Pinterest, Bluesky and Telegram, and schedule to all ten from one queue with per-channel captions.

How do I add Hermoso to Perplexity?

Add https://app.hermoso.ai/mcp in Perplexity as a custom connector and approve it with your Hermoso account. There is no key to paste. The connector signs in with OAuth and mints its own.

Can Perplexity research my competitors' ads?

Yes. From Perplexity the Meta, Google and LinkedIn ad libraries are searchable alongside organic TikTok, Instagram, YouTube, Reddit and Threads, ranked by run length, because an ad still running after months is an ad that is paying for itself. It will also tear a competitor down and return a video's voiceover, on-screen text and beat list with timestamps.

Do I need a separate account to use Hermoso in Perplexity?

No. One Hermoso account is enough, and Perplexity authenticates against it. The connector signs in with OAuth and mints its own key, so there is nothing to paste. The web studio at app.hermoso.ai is the same engine and the same credits.

Is it safe to let Perplexity post and run ads for me?

Hermoso keeps the steps that cost money or cannot be undone behind gates on its own server, whatever Perplexity is set to do: every campaign is created paused, spend switches and deletes need an explicit confirmation, and a post only reaches an account you connected and ticked in Hermoso. How Perplexity confirms a tool call is Perplexity’s setting, not ours. Hermoso’s own gates hold either way: campaigns are born paused, spend switches and deletes need an explicit confirmation, and every render is priced before it runs.

Which Perplexity plans can add Hermoso?

Custom remote connectors are on Perplexity’s paid plans: Pro, Max and Enterprise. In an Enterprise organization, members can add their own only when an admin has allowed it.