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Competitor ad watch

Find the ads your rivals keep paying for, save the best ones, and walk away with three ideas they have not tried.

You end up with

A swipefile of 10 proven ads, a playbook and 3 ad ideas

What it touches

Reads public ad libraries. Saves to your workspace. Posts nothing.

You need

A Hermoso brand with a website

Copy this

Using Hermoso: set up a competitor ad watch for my brand. First find my 4 closest competitors from my website. Then pull the ads each one is running right now and tear down the ones that have run the longest, since the ads they keep paying for are the ones that earn their keep. Save the 10 best ads to a swipefile collection called "Competitor watch" with a line on why each one works. Save a playbook of the hooks and angles that repeat across them, plus the angle nobody in my market is using. Finish with 3 ad ideas for my brand built on those gaps. Do not render anything yet. Show me the ideas first.

Open in ChatGPT → Open in Claude → Open in the Studio →

ChatGPT sends the prompt as soon as it opens. Claude drops it in the box so you can edit it first. Hermoso has to be connected for either one to run it.

The plan, step by step

  1. Find who you really compete with

    Reads your website and returns the brands that sell to the same people, not just the biggest names in your category.

    find_competitors

  2. See what they are running now

    Pulls each rival's live ads from the Meta ad library, de-duplicated and sorted, with the right page picked out for each brand.

    pull_competitor_ads

  3. Keep the ones that earn their place

    The longest-running ads are the ones a rival keeps paying for. They get a short reason each and land in a swipefile collection you can open in the app.

    competitor_teardownsave_to_swipefile

  4. Bank the pattern, not just the ads

    Saves the repeating hooks and angles as a playbook, along with the white space nobody in your market is using, so the next plan starts there.

    save_playbook

  5. Turn the gaps into ideas

    Writes three ad ideas for your brand aimed at that white space. Nothing is rendered until you pick.

    plan_variations

What it will not do

  • It only reads public ad libraries. It does not contact anyone or touch your ad accounts.
  • It renders nothing until you say which idea to make.

Before you start

  • Hermoso connected to ChatGPT or Claude. It is one link and takes about a minute: see how to connect. Or skip that and paste the prompt into the Studio chat in the Hermoso app.
  • Your brand saved in Hermoso. No brand yet? Paste your website into the chat first and ask your AI to set one up.
  • A Hermoso account. The free plan is enough to try it; anything that renders uses credits (see pricing).

Make it yours

Name the rivals yourself ("Glossier, Rare Beauty, Fenty"). Change 4 and 10 to whatever you want. Add a market ("UK only") or ask for video ads only.

Run it again

Run it again next month and add: "compare with what is already in my Competitor watch collection and only save what is new." Your swipefile and playbook are still there, so the second pass shows what changed.

Related

Not connected yet? Add Hermoso to ChatGPT or Claude with one link, then come back and run this. Or open the app and paste it into the Studio.

Connect Hermoso →   Or start in the app